WORK.
My work is a blend of strategic communication, brand & visual direction, and content & localization.
I've had the privilege of partnering with a diverse range of clients, from cultural institutions like RESO to leading Swiss tech innovators like Localsearch, Coople, Tutti.ch, and Freitag.
SELECTED WORK.
ATELIERS KREMENA.
BRIEF.
To lead the third strategic evolution of the studio's digital identity. This rebrand aimed to harmonize the dual nature of the atelier, acting as both a rigorous academic center and a premium artistic space.
WHY.
The challenge was to balance the prestige of a Master Ceramist with the practical needs of a teaching studio. The goal was to create a digital home that honors Kremena’s artistic legacy while offering a clear structure for students.
HOW.
Content Management: I curated the diverse academic programs into a cohesive CMS collection.
Interaction Design: We prioritized human connection. Instead of automated booking, I designed a tailored User Experience that encourages personal exchange.
– Kremena
RESO DANCE NETWORK.
BRIEF.
To elevate the entire digital ecosystem for Switzerland’s national dance network. The mandate was to increase visibility, build a deeply engaged community, and professionalize the brand identity.
STRATEGY.
My primary challenge was to unify RESO's main brand. I developed a new, minimalist brand identity applied to initiatives like the «Tanz goes Schule» Podcast and Forum Dance.
IMPACT.
Swiss Dance Days: 1,000+ engaged followers built from scratch in 3 months. Almost 100% Event Sell-Out.
RESO: +742% Increase in Organic Reach in the first 3 months.
– Boris Brüderlin
LOCALSEARCH.
BRIEF.
To create bespoke, professional websites for independent professionals and small businesses (therapists, entrepreneurs) needing an all-in-one digital solution.
WHAT.
I provided a complete digital package. I handled the web design and wrote all the SEO-optimized texts, primarily in French, ensuring local search dominance.
IMPACT.
Empowered numerous entrepreneurs to build a strong, authentic, and impactful online presence. Selected websites from over 100 created.
– Bertrand Sangouard
COOPLE.
BRIEF.
To provide technical and legal translations for a leading tech platform, ensuring absolute linguistic and legal accuracy across German, English, and French.
HOW.
I act as a linguistic bridge, meticulously checking the accuracy and brand tone across all communications. Using tools like Lokalise and Figma, I ensure every word is perfectly localized.
TUTTI.CH.
BRIEF.
To make second-hand buying feel attractive and culturally relevant on Instagram. The goal was to dismantle the "dusty second-hand image" and position reuse as a creative lifestyle choice.
HOW.
Casting: Scouted 8 models to show diversity.
Styling: Booked a Vogue stylist to create "fashionable" looks sourced from the platform.
Rollout: Developed a 40-person micro-influencer campaign.
FREITAG.
BRIEF.
To test-market a new gender-neutral, soil-to-soil compostable T-shirt. The brief was to develop a new visual language to connect with a young, diverse, and queer audience.
IMPACT.
The campaign provided the first critical proof that this high-innovation garment could connect with a new, style-led audience, validating the 5-year R&D project.
